Making Mood Boards and Identifying Gaps

Week 2 – w/c 10/12/18

Mood board

To see the range of products that Supreme sell, the product designers of the group went onto the internet and started to collect images of current as well as previously sold products.  Here we were then able to see the exact range of items that Supreme sell, ranging from t-shirts and coats to mirrors and inflatable kayaks.  We then laid them out and used sticky notes to list the environments/places where these would be typically used, i.e. on the street, in a bedroom.

Gaps in their Market

We then made a list of products which Supreme don’t make, then expanded this by thinking of other products which were closely related or more specific.  This then demonstrated to us what types of products were missing form their market.  We also started to think about Supreme’s competitors, such as Palace, Obey and Vans.

Reoccurring Forms

Next collectively we organised the images on the mood board, which we had sauced off of the internet, into different categories, the top left being made up of aesthetically loud and bold prints, slowly going down the page the items of clothing become more casual and more like what you would typically see in a high-street shop.  In the centre towards the top are a selection of their bags for different situations. In the top right are a set of useful outdoor products, such as bike helmet, sledge and thermos collaboration flask.  As you go down the page the products become more novelty like, such as a stepladder and a fire extinguisher, and then ridiculous, such as the brick in the centre.  We then used tracing paper and drew over the forms and shapes used in their products, we then annotated these to see what forms make up Supreme’s style.  We found distinct lines as well as a clear logo, either a full or a cut-off as well as repetitive motifs made up Supreme’s distinct styling.

Context of Use

This week we also started to think about what environments our products would be used in and concluded that we wanted our products to be used in a multiple, ranging from a bedroom to the street, where conditions are harsher.

Rapid Ideation

Within every group with a different brand we had to come up with multiple adjectives to describe our brand and then had people draw a set of products based on these.  This was interesting as it let us see how people interpreted these adjectives and incorporated them within their designs.