Week 2 – w/c 4/3/19
Checking if Our Sketches Match the Brand
After ideating roughly 10 concepts without the logos of our brands we stuck them up onto the walls on the studio and had people again stick post it notes to them with adjectives that they thought described the designs. This allowed us to check and see if our designs were described as people had described the brands products, which was a useful as a way of checking if we had understood the brands identity. Some of the adjectives which were used to describe my concepts were simple, soft, minimalistic and clean. Most of these matched up with my set of adjectives, although I will need to focus of the input buttons/knob placement and how I can incorporate them without damaging the overall form and aesthetic.
Ideation using Existing Products
As a means of coming up with new concepts I printed 10 images of existing Philips products and cut out their individual features and then combined them to create a new set of forms, which I then sketched over. I continued to do this for several of my concepts as I found it helpful to still incorporate the forms which Philips usually use whist conceptualising a new and different design.
Model Making
After coming up with multiple concepts I chose two which I wanted to make models of using blue foam. Here I was able to create two quick models and then develop one of my designs further as when I was making it three dimensionally I thought about the possibility of implementing a stand, which is also its handle.
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