Week 4 – w/c 18/3/19
Further Ideation
Again, this week I continued with ideation, experimenting with different forms and shapes, however this time I stuck to a fairly neutral colour scheme that Philip’s range of home multiroom speakers have. That colour scheme being: black, grey, sliver and white.
Evaluating Concepts
In order to asses and see if my designs really captured Philips aesthetic I stuck them on one of the walls in the studio and placed my laptop next to them with my Pinterest board open, so people could compare my drawings to some of Philips existing products. Other students in the studio went around putting post it notes on the designs which they thought best suited and matched Philips’ style. Doing this helped to narrow down my designs to the ones which best captured Philip’s DNA and point out which distinguishable features made a product a Philips one.
Peer Feedback
To get advice on what direction to go in next in terms of developing my designs I then asked a group of students in the studio to review my designs and comment on them in four categories: Strengths, Weaknesses, Opportunities and Threats. Afterwards I then did the same for their designs.
After gaining a range of feedback and advice on how I could further experiment with speaker designs I focused on designing speakers with three main sections, a top, middle and base, as these divisions were a common set of features within Philip’s designs.
Matrix Evaluation
After generating multiple concepts, I then did a matrix evaluation on all my designs with my peers, where I found the top three highest scoring designs against a criteria of appropriate aesthetics, portability, ergonomics, discoverability and the five adjectives which best described Philip’s aesthetic style. These designs were the semicircle design, the case design and the compact cylindrical design.
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