Week 2 – w/c 18/11/19
Postmodern Typography
To start this week off we were taught about Postmodern Typography, and how means of creating publications such as newspapers has changed significantly since the 1970s. With the invention of the computer and development of design software, efficiency have improved significantly, and now it is a much less manual process, like most things than it previously was. We also were informed about the rebellion against Sans serif typefaces, as designers wished to embrace creativity.
Expressive Typography
We were then tasked with creating two sets of expressive type in response after hearing an audio clip being played, the first, one being a clip of Steven Fry talking, the second of a reality TV star, both caused my typeface/font to have very different outcomes.
Expressive Typography Digital Poster
Towards the end of the week we had to create a poster on InDesign which incorporated expressive type. So I chose to create a poster for a Design show, here I was able to link my work to my discipline by including some of my subject work in the design. The poster also had to include at least two paragraphs of text, which was slightly difficult as I did not want to over crowd the poster and make it unable to be read quickly.
Breaking Down Posters
Finally we looked at other peoples posters and saw what worked well visually as communication tool and what didn’t work as well.
Briefing
For the next three (and final) weeks of this field module we had been set our final three week brief, ‘Develop an outcome or a series of outcomes that places typography at the forefront’ these outcomes could be related to our subject.
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